Driven to a conscious luxury mission to create fashion that does not compromise on desirability or sustainability, Maison Stella McCartney is renowned for its ambitions to push boundaries, open new opportunities, and advance change in the fashion industry.
Working closely with Nona Source to source and develop theses beautiful collections, the designer believes our platform as a revolution in the fashion industry. Thinking the future of fashion as a circular movement, Stella McCartney shares the same strong environmental values as Nona Source.
On Monday 2 October, the Saxe-Breteuil market was
transformed into the Stella sustainable Market as Stella McCartney presented her spring-summer 2024 collection.
21 market stalls were present, including the Nona Source’s stand where our unique deadstock fabrics were placed. The stand provided all of the show attendees to both inspire and educate on sustainable materials and circular fashion.
Her Summer 2024 fashion show was referred to what she loves the most, music, her parents’ relationship and shared wardrobes. The collection unveiled by the models pacing the runway alongside ‘Stella Sustainable Market’, with authentic ready-to-wear looks, from flowing dresses to tailored suiting.
Stella McCartney runway show not only highlighted the
Maison partner’s commitment to sustainable and circular fashion, but also provided Nona Source to explain and showcase the valuable positive changes we do for the future of fashion to a much broader audience.
Sustainable alternatives becoming the standard.
Eco-consciousness and sustainable practices are at the heart of this collection: Stella McCartney is presenting creations crafted from 95% conscious materials, in line with Nona Source engagements. The designer presents her stage outfits using a variety of leftover materials, including fabrics from our platform, that she has reused to avoid creating virgin materials and keep on bringing more circularity in to her SS24 range of garments.
Stage creations are reinterpreted in metallic suits, creating a festive allure alongside mini-dresses and jackets in Nona Source silk taffeta and eco-friendly viscose satin. Vegan alternatives to animal leather are featured in maxi or ultra short biker jackets.